Azamara® Strengthens Travel Partnerships with New 'Azamara Alliance’ Program

Azamara aims to support travel partners with all new technology to better support clients

MIAMI, December 9, 2022: Azamara – the upmarket cruise line and leader in Destination Immersion® experiences – is pleased to unveil its new trade partner program, Azamara Alliance, committed to supporting and strengthening its relationships with the line’s loyal travel partner community. Focusing on mutual success, shared commitment, and a true sense of teamwork, Azamara Alliance launches with new tools and technologies to create a seamless experience for trade partners with a new booking platform, more intuitive Azamara Connect trade partner portal, and expanded contact center.

“A priority in this new chapter for Azamara is to provide our valued travel partners with the best support and the most efficient experience possible,” says Patrice Willoughby, Chief Sales Officer, International of Azamara. “With the launch of our Azamara Alliance program, it is our mission to develop opportunities to support our travel partners and equip them with the tools, so we succeed together.”

Looking ahead, Azamara will continue to expand and enhance its relationships and offerings with travel partners as an independent cruise line. For the new tools, live training sessions will be hosted in January 2023 with self-paced learning tools to help travel partners familiarize themselves with the new booking platform and to get the most out of the new Azamara Connect. Under Azamara Alliance’s launch, the program includes:

New Versonix Seaware Touch Booking Platform

• Seamlessly accessible through Azamara Connect, the all-new booking engine with easily accessible features and functionality for travel partners to book across channels over one integrated platform with a 360° view of everything. Travel partners can book FIT, plus back-to-back and combo voyages, including cruise, air, shore excursions, onboard packages, and more.

All-New Azamara Connect Trade Portal

• The entirely new and far more intuitive Azamara Connect will provide on-demand access to imagery, promotions, marketing templates, and all the tools travel partners may need to support sales efforts.

Expanded Contact Center

• To provide faster and more responsive service, Azamara’s Contact Center is doubling their number of agents and integrating new systems for faster answers and information, such as callback services beginning later this month.